https://senrama.com/articles/AI, simulation and the future of interactive entertainment.https://senrama.com/articles/ai-interactive-storytelling-authorship/https://senrama.com/articles/ai-interactive-storytelling-authorship/Fri, 23 Oct 2026 00:00:00 GMTWhen a model performs a story live and every player gets a different version, who is the author? We think the answer is still the writer, and that this shapes how AI stories should be built.https://senrama.com/articles/how-ai-world-models-work/https://senrama.com/articles/how-ai-world-models-work/Fri, 23 Oct 2026 00:00:00 GMTA world model predicts what happens next in a scene, frame by frame, as you act. Here is how the main designs work, where they fail, and what they mean for anyone building interactive worlds.https://senrama.com/articles/memory-in-ai-games/https://senrama.com/articles/memory-in-ai-games/Fri, 23 Oct 2026 00:00:00 GMTA world that talks back is impressive. A world that remembers what you did last week is something else. Memory is the quiet system that decides whether AI characters and stories feel alive.https://senrama.com/articles/ai-models-as-game-generators/https://senrama.com/articles/ai-models-as-game-generators/Wed, 21 Oct 2026 00:00:00 GMTFor forty years a game engine has drawn what a designer placed. The next generation will draw what a player imagines. That changes who makes games, and what a game is.https://senrama.com/articles/intelligent-npcs/https://senrama.com/articles/intelligent-npcs/Wed, 14 Oct 2026 00:00:00 GMTNon-player characters have spent decades waiting for you to pick option B. Language models let them hold a conversation. The hard part is giving them a reason to.https://senrama.com/articles/generative-interactive-film/https://senrama.com/articles/generative-interactive-film/Wed, 07 Oct 2026 00:00:00 GMTBranching films asked audiences to choose between scenes someone had already shot. Generative film can compose the scene after you choose. It is a new medium, and it needs a new grammar.https://senrama.com/articles/simulated-worlds/https://senrama.com/articles/simulated-worlds/Wed, 30 Sep 2026 00:00:00 GMTThe most compelling stories in games are increasingly the ones nobody wrote. Simulation, joined with generative models, turns worlds into places where stories grow on their own.https://senrama.com/articles/games-as-intelligent-products/https://senrama.com/articles/games-as-intelligent-products/Wed, 16 Sep 2026 00:00:00 GMTA game used to be finished the day it shipped. An intelligent game starts learning the day it launches. That changes how we design, measure and take responsibility for play.