Creative AI agents
Luma MCP connector: a creative agent inside ChatGPT and Claude
Luma has connected its image and video tools to ChatGPT and Claude, so an assistant can restyle, relight and animate an asset in the same chat. Usage is charged to your Luma credits.
On 3 November 2026 Luma announced an MCP connector that lets ChatGPT and Claude use its creative tools directly. You link your Luma account once, and the assistant can then generate and edit images and video without you leaving the conversation.
What it does
Luma frames the connector around a common marketing problem: one winning ad has to become a dozen fresh variants. Its example is asking the assistant which of last week’s ads performed best, then having Luma restyle that ad into new scenes, new camera angles and changed lighting in the same chat. Finished images and video come back in the conversation.
Luma lists these pieces in the connector:
- Luma Agent, which it describes as a creative partner that can orchestrate a whole project from a single text prompt.
- Product Shots, turning one product photo into campaign-ready imagery.
- Camera Angles, generating new views of the same product as a set.
- Background swap, placing the product in a new scene.
- Relight Studio, changing the lighting to suit a mood or placement.
- Short promo clips, taking the finished look into video.
Access and limits
The connector is available now for Claude and ChatGPT, with setup instructions on Luma’s MCP page. It is tied to your Luma subscription: work done through the assistant uses your Luma credits. Luma’s announcement does not give a per-asset price, a resolution or a clip length, so we cannot quote them. The workflows are aimed at advertising and product imagery rather than games.
Our take
The model matters less here than the pattern. A generative tool is being offered as something an agent calls, not only an app a person opens. That is how creative pipelines for interactive worlds are likely to be built: an assistant that holds the brief and the canon, and calls specialist models for characters, scenes and clips.
The risk is the same one we see in every agent loop. Without a shared source of truth, each call drifts a little from the last. We cover why in memory in AI games, and Luma’s own Character Sheet workflow is one answer to it.